The Toolkit

Everything you need to show up online, even on your busiest weeks.

These are the same tools and know-how I use behind the scenes for my clients, packaged up so you can start getting seen today. Grab a quick win for free, or let a ready-made plan do the heavy lifting for you.

Shop the ToolsSee the Freebies
The shop

Pro-level help, without the pro-level price tag.

Small investment, big difference. Pick the one that solves your biggest headache right now.

PlanMost popular

The Plug & Play Content Calendar

A whole month of content, planned and written for you. Just fill in the gaps and post.

Pick your industry and how often you want to post, and you'll get a ready-to-go calendar of posts, Reels and Stories with the ideas and captions already mapped out. No more staring at a blank screen wondering what to share. Open it, personalise it, post it, done.

  • Tailored to your industry and your posting schedule
  • Posts, Reels and Stories with captions ready to go
  • Works whether you love the camera or prefer to stay behind it
Made for

Busy service-based business owners who know they should be posting, but never have the time or the ideas.

DiagnoseDone by Lucy

The Instagram Account Audit

Find out exactly what's holding your page back, and how to fix it.

I'll take a proper look at your profile, from your bio and grid to your content and consistency, then hand you clear, plain-English fixes you can action straight away. It's a professional set of eyes on your account for less than the cost of a smashed avo.

  • A real review by a social media manager, not a bot
  • Honest feedback on your bio, grid, content and consistency
  • Simple next steps you can start on the same day
Made for

Business owners who are posting but not seeing the enquiries, and want to know why before spending another hour on it.

$14one-off, nothing ongoing
On the house

Free tools to get you started.

Because a great post starts with a great first line.

Free guideFree

3 Quick Fixes

Your socials, sorted, without losing more sleep.

Three quick fixes you can apply to your social media accounts today to get your business seen online. No extra tools, software or downloads needed, just a simple checklist and real examples so you know exactly what "done" looks like.

Made for

Business owners who want to be seen online but don't know where to start.

CreateFree

Caption Hook Generator

Your first line decides whether people stop or scroll. Pop in your topic and get a handful of scroll-stopping hooks for your captions and Reels in seconds, written with service-based businesses in mind.

Made for

Anyone who's ever sat staring at an empty caption box.

Swipe fileFree

50 Viral Hooks

Fifty proven opening lines you can tweak for your business and use again and again. Save them once and you'll never be stuck for a way to start a post again.

Made for

Business owners who want more eyes on their content without reinventing the wheel every week.

Rather it was all just handled?

Skip the DIY and get your socials sorted for you.

These tools give you a head start. If you'd rather get your time back completely, I'll plan, create and post everything for you, every single month.

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